Persons who find themselves in a position to sell real estate are drawn to the guidance of a real estate professional they can trust and count on to "get the job done", to meet at the closing table and know that they've been given a fair assessment of what their property is worth and are happy with the price that's been negotiated on their behalf.
It's said one of the worst things a realtor can do is "leave money on the table" (under value a property). Perhaps the "next worst" thing is to overvalue a property and disappoint a seller because their property doesn't sell.
We work hard to give you an objective and honest assessment of what we think your property is worth, supported by comparable sales data. As always, in the final analysis, property is only truly worth what a buyer and a seller agree to at the time of the sale. There are a great many savvy buyers who have been looking for the right property, but won't allow themselves to be taken advantage of. It's a fine line in some cases between what a seller desires and what a buyer is willing to pay. Over priced properties are difficult to sell, and in the current state of the market, it's more critical than ever to not be speculative if you truly want to sell. If you don't, wait till conditions improve and you can perhaps obtain a higher price. Keep in mind, if a buyer is using a lender, even though you may get a signed purchase agreement at your price, the bank will need the reassurance of an appraisal (and their standards can be tough these days), in order to give the final loan approval. You could be very disappointed if a deal "crashes" because it's discovered a lender doesn't think your property is worth the price that's been negotiated.
Bear in mind too, properties don't sell for a couple of fundamental reasons; there's something inherently wrong with it; location, floor plan, pet odors, deferred maintenance, etc, or, it's overpriced. As a seller, please consider what a potential purchaser's initial impression might be when they walk across the threshold for the first time. "Dime store shiny" is a good goal to set for yourself, and we're happy to advise you what might need to be "polished".
Let us guide you to establish an equitable price, based on the particulars of your property as compared to others like it that have recently sold. Our objective is to find the buyer for your real estate, at the best price, in the shortest amount of time, at the least amount of inconvenience to you, through multiple forms of diligent marketing (internet presence, critical these days, print/media, signs, realtor networking, open house activity, printed information, etc.), and experienced negotiating on your behalf.
Please don't hesitate to contact us and let us give you a fair and honest market analysis for the real estate you find yourself needing to sell.
We promise to keep your interests at the forefront and provide you with uncompromising service from the day we "plant the sign" until the day we can shake hands over the closing table.
What you can expect as a listing client...
Placement on the MLS (muliple listing service) through TAAR (Traverse Area Association of Realtors). TAAR encompasses the five-county Grand Traverse Area, which includes Grand Traverse, Leelanau, Antrim, Kalkaska, and Benzie Counties, as well as the immediate surrounding counties of Missaukee, Wexford, Manistee and Charlevoix.
We go above and beyond simply submitting your property to the MLS. We realize the importance of making a great first impression with our listings, which is why we strive to take excellent photographs (even using Photoshop to enhance them), write riveting property descriptions, and report property information accurately. We want buyers to want your property, and this starts with a fantastic MLS profile!
Internet
We launched our company web site in spring of 2008 after weeks of design work in order to make it easy to use, informative, and aesthetically pleasing. Through the use of beautiful local photography, personally written commentary, interactive maps, photo galleries, local links, staff bios (and much more!), we feel we have met these goals, are very proud of the result, and continue to receive great feedback from its users. We promote our website within every bit of advertising we do, and due to our efforts, have become a heavily-used international resource for northern michigan real estate, boasting an average of nearly 2000 page views a week. Your listings will have the privilege of having it's own visually colorful and easy-to-read, informative page on our wonderful website.
The National Association of Realtors states that 87% of buyers use the internet to search for real estate. With this in mind, we do our best to create a presence on some of the most popular real estate web sites to capture this growing audience. Our listings appear on...
- taar.com, realtor.com, craigslist.com, zillow.com, trulia.com, listingvue.com, oodle.com, facebook.com, twitter.com, ebayclassifieds/kijiji.com, backpage.com, point2.com, leelanau.com, olx.com, agriculture.com, agriseek.com, alpacanation.com, domesticsale.com, dreamhorse.com, equinenow.com, expressdog.com, farmersforthefuture.com, rodaleinstitute.com, horsetopia.com, landsalelistings.com, lilbeginnings.com, localharvest.com, loopnet.com, michigansuperads.com, chitownads.com, mlive.com, placesforspaces.com, shopwesternmichigan.com, webclassifieds.us, hoobly.com, frontdoor.com, myhomes.com, listhub.net which networks to all these sites here, and dozens of others...
- Rotational placement in the Leelanau Enterprise. We've held a premier location on the front page of the classifieds section every week for the past 3 years and run a large 1/3 page ad for our listings. We've also run specialty full-page, full-color and display ads for select listings.
- We run 12 ads/year, featuring our listings, in the popular Northern Express weekly newspaper, which is a free publication found everywhere throughout northern Michigan.
- Display ads in the Glen Arbor Sun.
- Full-page and display ads in Traverse Magazine for select listings.
- We feature many of our open house announcements in the Traverse City Record Eagle.
Promotion
- Custom-designed signs and directionals at listing location.
- Marketing flyer and/or package for each listing featuring beetagg coding.
- Grab-n-go listing brochures at Serbin Real Estate office in Glen Arbor which go like hot cakes, especially during the summer!
- A passionate staff that is always “spreading the word†about our office and listings.
- Word-of-mouth referrals from our loyal clientele.
